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Dubai Ports World (DP World)

Dubai Ports World (DP World) –Realises EA ROI Swiftly.

Summary

Dubai Ports World; referred to as “DP World” henceforth in this case study report, operates over 60 terminals across six continents, with container handling generating around 80% of its revenue. In addition, the company currently has 11 new developments and major expansions underway in 9 countries.

In 2011, DP World handled nearly 55 million TEU (twenty-foot equivalent container units) across its portfolio from the Americas to Asia. The company constantly invests in terminal infrastructure, facilities and people, working closely with customers and business partners to provide quality services today and tomorrow, when and where customers need them.

In 2006, DP World UAE Region decided to set up its own IT Department to be responsible for all IT functions, so as to be independent of ITC, which is the IT Shared Services of Dubai World.In 2012 the need tostandardize and systematically guide the Department’s growth and expansion into more intensive usage of IT in the future was identified.

Orbus Software’s iServer Enterprise Architect with TOGAF 9 ‘out-of-the-box’ accelerator and Application Portfolio Management (APM) extension was chosen as the ‘fit for purpose’ solution to be used by DP World.

Client: Vodafone

Industry: Retail Industry

Services: IT Consultancy, Cloud Computing and Cyber Security

Via: digitalmarketinginstitute.com





































































Challenge

“It is fundamental for DPW to realize sustainable value through global growth, service and excellence and as such a necessity to swiftly document the existing Enterprise Architecture blueprint that has empowered the delivery of IT services thus far.In parallel we also believe that it is opportune to take stock of areas of noncompliance to DP World Head Office Policies and Guidelines with respect to IT Enterprise Architecture.

DP World requires a low learning curve collaborative modelling tool to facilitate representation and communication of the existing Enterprise Architecture strategies, application portfolio, blueprints and reference architectures.We envisage the Architecture Repository will support our people with a central ‘source of truth’ aiding standardized delivery of solution architectures and design going forward.”

Ahmad AlHaddad

IT Security, Quality & Support (DP World UAE Region)

DPW Requirement for Enterprise Architecture Standards and Tooling

DP World also acknowledged that establishing a trained and experienced EA workforce takes time. In parallel to arranging relevant training and certification courses for DP World staff, support and guidance to collate accurate information quickly was also necessary. Experienced consultants witha track record of undertaking assignments of similar magnitude were identified. HTP Global Technologies, LLC is a strategic Orbus Software Partner in the Middle East and was considered as the ‘preferred services provider’ for this initiative at DP World due to its expertise, experience in the region and more importantly HTP has successfully delivered similar initiatives in the seaport industry. After an extensive EA tools evaluation and public tender, the contract was awarded jointly to Orbus Software and HTP Global Technologies.




























































Solution

“We looked at multiple Enterprise Architecture tools, of course giving preference to those recommended by the main stream independent analyst bodies. Our findings concluded that majority of the ‘leading’ EA tools had what DP World did not need; complexity and lengthy implementation time scales, specialized skills for even basic use of the tools, high cost and limited flexibility, these traits were more of a challenge somewhat and not the solution we were seeking.

We were then introduced to Orbus Software’s iServer Enterprise Architect and ‘quick-start’ solutions by HTP Global Technologies”

Ahmad AlHaddad

IT Security, Quality & Support (DP World UAE Region)

HTP Eight (8) weeks EA Consultancy deliverables

1. Enterprise Architecture Scope – Established DP World specific definition of Enterprise Architecture and the domain architectures.

2. Consolidated Enterprise Architecture Principles – Guiding principles were developed and documented for Enterprise Architecture as a discipline, as well as for the five domain architectures -business, information, data, application and technology.

3. EA organization model – EA roles required to create a sustainable DP World EA capability; for each role the associated responsibilities defined as well as the required skills to perform the role.

4. Stakeholder Map Matrix – DP World stakeholders of EA, understanding their viewpoints or perspectives that would guide their use and application of EA and identifying the views that would satisfy these viewpoints.

5. Accurately collecting existing information– across DP World’s flagship Jebel Ali facility in Dubai, which has been voted “Best Seaport in the Middle East” for 18 consecutive years. This exercise was carried out using ‘standardised’ and consistent MS Visio + MS Office templates (Excel catalogs, MS Word definitions and PowerPoint presentations) provided by Orbus Software. Orbus Software and HTP - Two (2) weeks Tool Implementation and EA Consultancy deliverables

6. Enterprise Architecture Repository (including tailored architecture framework and environment) – Installation and Implementation of Architecture Repository, (iServer tool and solutions) with ‘lighter’ TOGAF meta-model and DP World specific viewpoints configured in the repository; along with onsite iServer User and Administrator training delivered.

7. DP World Architecture Process– EA processes in iServer that would be implemented to sustain the EA capability; with focus on:

a) Standard templates for Architecture Development based on the TOGAF ADM; also to be used by DP World vendors when responding to RFPs’ for solutions

b) Change Leadership -growing and sustaining a business-relevant EA capability

c) Running EA like a business -operating a cost effective and value adding EA (modeling) service for other ports

d) Recommendation for EA Governance around processes tobe developed after an assessment of the existing IT processes that might be impacted by the EA processes

8. Import of existing information – Bulk import and standardization of Baseline EA information (data, meta data and relationships) collected by HTP consultants previously.

9. DP World Stakeholder specific ViewPoints and Views generated DP World specific high-level views that were identified as of interest to the various DP World stakeholders. These were developed per domain architecture –business, information, data, application and technology (contextual, conceptual, logical, physical) with relevant interrelationships and using preferred notation

10. Visibility and access to EA Information‘Live’ browser access to senior management, stakeholders and wider business audience via iServer Portal; validation of Baseline content and collating improvement suggestions, change requests, and general feedback centrally.

Conclusion

By using iServer and this deliverable based approach, DP World has been able to capture, visualize, socialize and manage their Baseline EA information in a central Architecture Repository and collaborative environment in less than twelve (12) weeks.

In addition to delivering substantial time savings, the approach has benefited DP World by facilitation of: DP World EA team ‘hands-on’ experience with experts shared experiences – and a fully implemented baseline that acts as a reference for best practices in future EA work.

“Return on Investment (ROI) has been swiftly realized, we can already identify strategic business impacts easily using iServer’s Impact Analysis Visualization. We look forward to continue using iServer to assist us in enhancing operational excellence, customer intimacy, service leadership and strategic agility.”

Ahmad AlHaddad

“IT Security, Quality & Support (DP World UAE Region)"